Existing search engine traffic is among each webmaster’s most valuable assets. So if you want to make the most out of your traffic and fully tap into your blog’s or website’s income potential - here’s how you do it:
Identify Top Landing Pages
Once your webpages are indexed by the engines, search engine traffic usually flows more or less steadily and converts well for contextual advertisement programs like Google Adsense.
Find Related Topics with High AdWords Bids
You probably already have ads on your top search engine traffic pages (you should!), and they’re even optimized in terms of ad placement and targeting (they should be!). So how exactly are you going to increase your income even further? Easy: you want to guide your visitors from the top landing pages to related content specifically designed around high paying Adsense keywords relevant to the top pages’ topics. So fire up your web browser and go to
Google’s Keyword Tool. Enter broad terms describing your top landing pages’ topics and see how much a click would cost on AdWords for related topics/niches.Let’s say one of your top landing pages reviews golf clubs. Enter
‘golf’ and sort the results by CPC (Cost-Per-Click). It seems like people are willing to pay most for
‘golf vacations’,
‘golf holidays’ and
‘golf clothes’ on Adwords. The keyword describing the page’s content (
‘golf club reviews’) is further down the list with a much lower CPC.
Write Content Around High Paying Keywords
Now write articles or even create new niche websites around the high paying keywords you identified in the previous step. Be sure to include the relevant keywords in the page title and in headers so the AdSense bot gets the context right and displays ads for which people are bidding high. Putting emphasis (bold & italics) on the keywords near the ads helps too.
Guide Visitors to your Gold Mines
With the revenue optimized content in place, all you’ve got to do now is to place links from the top landing pages to your new pages with the high paying ads on them. Don’t change too much on your top pages at once as changes might affect your rankings - so be careful
Let the Dollars Roll In
Monitor the results, optimize, treat yourself to a beer and watch the cash flow. It’s a good idea to carefully track traffic to your top landing pages and the Adsense channels you assigned to the high paying ads. Also play with where you place the links on the top pages and optimize the targeting of the high paying ads. Enjoy!
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